O padrão operacional deviagens e logística esportiva
Execução no destino + plataforma em tempo real + inteligência artificial
Overview and Business Thesis
RAM exists to solve a recurring problem in sports: high costs, service failures and lack of operational predictability.
The Problem
The sports travel market is concentrated and lacks transparency. Clubs and operations spend heavily on travel and logistics yet face frequent service failures, hard-to-justify costs and low operational predictability.
The pain isn't just hotels and transport. It includes air travel, security, catering, support rooms, medical services, external laundry and small details that add up to big costs when combined.
Without spending intelligence, clubs lose twice: they pay more than they should and lack history to negotiate better. When something goes wrong, the risk isn't just financial — there's operational and reputational risk.
The RAM Solution
RAM's solution is hybrid and designed to become the standard. We combine three layers that reinforce each other:
Platform
Organizes quoting, booking and auditing in a comparable and traceable model. Enables governance, benchmarking and predictability.
On-Site Execution
Network of RAM agents that monitor delegations, validate suppliers and respond to incidents with process and backup.
Artificial Intelligence
Recommends smarter combinations, highlights trade-offs and automates reports, without removing human control.
Investment Thesis
Build a new revenue stream with dedicated CNPJ and clear positioning. A new CNPJ with specific thesis helps win contracts requiring scope separation and perception, and creates an equity asset with its own governance. Timing is favorable because the market is more sensitive to governance and compliance.
Victory Definition in 12 Months
Product and Value Proposition
The complete flow in four scenes — from planning to post-operation.
Scene 01: Planning and Efficient Choices
The platform presents a homologated catalog by city and service type — hotels, ground and air transport, security, medical services, laundry and distributors. AI agents understand the club and trip profile, suggesting more efficient combinations based on objective, savings, performance, risk and rest window.
Scene 02: Total Cost Comparison with Simulations
RAM doesn't compare individual items — it compares total operation cost. The platform simulates options A, B and C and shows the real financial impact of each choice. Example: charter vs. commercial flight may seem more expensive per ticket, but can reduce total cost by avoiding overnight stays and associated expenses.
Scene 03: On-Site Execution with Local Agent
Every operation has a RAM agent on-site, connected to headquarters in real time. They speak the delegation's language and, on international trips, the country's language. Acts as focal point and operational team leader, validating suppliers, monitoring the delegation and responding to incidents with process and backup.
Scene 04: Reporting, Governance and Learning
After the operation, RAM delivers consolidated and traceable reports. AI automates report generation and cost consolidation. We report OTIF, NPS, incidents and savings vs. baseline. The practical effect is transforming experience into data, and data into continuous improvement.
Intelligent Platform
Decision-making, execution and governance system that transforms each trip into a learning cycle. The more operations, the stronger the benchmark and the more assertive the AI.
Premium Execution at Destination
Team Liaison Officer as the team's official liaison, ensuring execution, alignment with headquarters, incident logging and operational standard protection.
"RAM doesn't just sell execution. It sells predictability, comparability and waste reduction, with real response capability at the destination. And that's scalable."
Revenue Model, Pricing and Economics
Six revenue blocks that are simple to understand and easy to prove.
Transactional Revenue
Core that scales with volume. Hotels, ground transport, security and air (charter + commercial ticket issuance as travel agency).
Premium Subscription
Recurring via dashboard, annual projections, reports, audits, benchmarking and smart recommendations. Includes dedicated account manager.
Auxiliary Services
External laundry, water and isotonic distribution, support items. Centralization and standardization of what is today scattered, expensive and poorly controlled.
International Products
Health insurance and travel coverage in international context. Mapping of reference hospitals, care routes and credentials by destination.
Optional Expansions
Expansion to other sports and product for fans in future phases — fan trips, experiences and packages linked to games and events.
Sponsorships and Activations
Activations and sponsorships linked to travel operations that can reduce total cost for the club and generate incremental revenue for RAM.
Transactional Base
Revenue in the supplier and services chain with clear rules: hotels, ground, charter air, commercial flight issuance and auxiliary services.
Recurring Premium
Monthly payment for intelligence, predictability and governance: dashboards, annual projections, audits, benchmarking, advanced reports and dedicated account manager.
Second Team Liaison Officer
For specific games, larger delegations, international trips or high-risk environments. The first is RAM standard; the second is a paid add-on when need justifies.
Savings as Sales Argument
Standard target of 10% to 15% savings vs. baseline. In cases where the club buys poorly or urgently, savings can reach 25% when RAM completely reorganizes the purchasing logic.
Financial Simulations
How much it costs to execute the plan, what are the margin assumptions and which combinations achieve break-even in 12 months.
Margin Assumptions per Unit
| Unit | Annual Margin | Base |
|---|---|---|
| Series A Club (22 away games/year) | R$ 2.0M – R$ 3.0M | R$ 2.5M |
| International Visitor (per visit) | R$ 150k – R$ 250k | R$ 200k |
| Receptive / Home (per event) | R$ 10k – R$ 25k | R$ 17.5k |
| RAM Fan (group ~120 people) | R$ 150k – R$ 180k | R$ 165k |
Cost to Execute (Burn)
Revenue Scenarios (12 months)
Break-even Rule of Thumb
R$ 2.5M × Clubs + R$ 200k × Visitors + R$ 165k × Fans + R$ 17.5k × Receptive ≥ R$ 9.5MOperational and Organizational Structure
How RAM transforms investment into real execution capacity.
Five Functions to Operate with Standard
Product and Data
Platform, integrations, reports, dashboards, audit trail and AI agent evolution.
Operations and Network
Homologation, supplier management, redundancy by city, procedures and headquarters.
Team Liaison Officer
Team liaison officer. Bridge between club and RAM, ensuring execution and governance on-site.
Commercial and Accounts
Acquisition, expansion and customer success. In Premium, dedicated account manager.
Finance and Compliance
Contracts, governance, audits, payments and risk control.
End-to-End Operation
Real-time portal with structured pricing database. AI organizes best options with price, availability and rules. Instant decision with clarity and predictability.
Team Liaison Officer as focal point on ground. App for delegation with routines, schedules and centralized communication. Communication agent triggers alerts via WhatsApp.
Automatic consolidation of results, costs and incidents. AI generates reports, compares with baseline and identifies improvements. Data feeds platform benchmarking.
Network and Homologation by City
Homologation with Minimum Standard
Every supplier enters with screening, checklist and validation to reduce quality variation.
Redundancy as Rule
More than one option per category in each city to avoid dependency on critical dates.
Performance Management
Continuous monitoring of delivery and quality. Supplier that falls below standard is corrected or replaced.
Phase Ramp
System foundation: product, processes, initial network and homologation. Mostly remote operation.
Controlled operations to validate quality, adjust playbooks and suppliers. Start of commercial expansion.
Volume increase, coverage expansion, service reinforcement and benchmark consolidation.
Risks and Mitigation
Main risks that can impact execution and how we mitigate each with standard, network, processes and technology.
On-Site Execution
Supplier failures, delays, last-minute changes, operational incidents.
Minimum standard, homologated network, redundancy by city. Team Liaison Officer ensures on-ground governance. OTIF and NPS as correction triggers.
Supplier and Availability
Limited capacity on critical dates, quality variation, price spikes.
Minimum pool per city with real redundancy. Continuous performance management. Platform benchmarking reduces emergency decisions.
Bypass and Capture Loss
Club uses intelligence to quote and closes directly with supplier.
Value is in total cost, governance and execution — not just price. Premium increases retention. 10-25% savings reduces bypass motivation.
Long Sales Cycle
Slow internal approval, politics and calendar timing delay ramp.
Phased plan protects cash. Clear value proposition with layered expansion. Pilots with measurable goals convert to annual contracts.
Burn Above Forecast
Monthly cost rises or revenue delays scaling, pressuring cash.
Phased cost ramp allows adjustments. Burn vs. plan monitoring. Optional levers like premium retainers accelerate break-even.
Payment Terms and Credit
Offering terms without governance can generate defaults.
Terms only with policy, limits and appropriate partners. Credit as growth tool with risk control, not standard condition.
Reputation and Compliance
Governance failure or association with bad practices taints brand.
Traceability and audit trail. Supplier homologation and revalidation. Platform exists to provide transparency, not create black box.
App Adoption
If club doesn't adopt communication module, part of value is lost.
Simple onboarding solving immediate pain points. Evolution as value perception grows. Team Liaison Officer reinforces usage in operations.
Investment Closing
What we're building, the investment request, use of funds and next steps.
We are structuring RAM as the operational standard for sports travel and logistics, combining on-site execution, real-time platform and artificial intelligence to raise service level, provide predictability and generate savings.
Why Invest Now
RAM already exists, already operates and already has validation with relevant clients.
Investment accelerates the transformation of what already works into a scalable system.
The 12-month plan was designed in phases, with controlled burn and objective goals.
The focus is not to validate if RAM works. It's to structure and scale to capture larger market.
Use of Funds by Phase
Monthly Reported Metrics
Adoption and Revenue
Quality and Retention
Savings and Efficiency
Financial
Monthly Operational Costs
| Category | Description | Monthly Value |
|---|---|---|
| HR | Founder - Head of Ops + Client Success + Homologations | R$ 75,000 |
| HR | Head of Supplier/City + Finance/Legal | R$ 75,000 |
| HR | Tech Lead (Full-stack) | R$ 90,000 |
| HR | Dev 2 (Back-end) | R$ 60,000 |
| HR | Dev 3 (Front/Full) | R$ 60,000 |
| HR | Designer | R$ 25,000 |
| Operational | Cloud & Tools | R$ 125,000 |
| Operational | Homologations (trips) | R$ 75,000 |
| Operational | Administrative/Misc. | R$ 15,000 |
| TOTAL MONTHLY | R$ 120.000 | |
Cost Structure: R$ 385,000 in HR (6 core professionals) + R$ 215,000 in operational (cloud, tools, homologations and administrative). This controlled burn enables 12 months of operation with total focus on product, network and commercial.
Next Steps for Formalization
NDA Signature
Confidentiality formalization for complete sharing of information and numbers.
Diligence and Alignment
Review of assumptions, plan validation and alignment of investment format and governance.
Pilot Definition
Defined scope, quality and savings targets, clear responsibilities.
Formalization
Documentation, timeline by phase and plan start with milestones and checkpoints.
Current Commercial Base and Immediate Projections
Confirmed contracts and strategic negotiations that unlock revenue, international visibility and scale for 2026.
"Model validated before full platform launch."
Real Pipeline
Active opportunities that validate the model and unlock immediate revenue.
La U (Lima, Peru)
2 to 3 confirmed international operations
USA Selection (Women and Base)
Base operations + start of conversation for Team Base Camps in Women's World Cup
Coritiba (Serie A)
Logistics consulting and cost optimization — first case of RAM Intelligence model
Peru Selection
Logistics consulting and RAM Ready certification
Germany Women's Selection
Replicate the optimization and logistics governance model applied at Coritiba, with international standard execution and reporting.
"These negotiations put RAM on the radar of relevant continental operations and validate the model before platform launch."
Premissas Atualizadas
| Categoria | Gross Revenue/Op. | Net Profit/Op. | Downside | Realistic | Upside |
|---|---|---|---|---|---|
| International Operations | R$ 1.5M | R$ 300k | 1 | 2 | 4 |
| Selections (USA / Peru / Germany Women) | R$ 2.25M (avg) | R$ 475k (avg) | 1 | 3 | 5 |
| National Clubs | Monthly model | R$ 75k–150k/month | 1 club (Coritiba) | 2 clubs (Coritiba + new client) | 2 clubs (Coritiba + new client) |
2026 Projection: Conservative, Realistic and Optimistic
Three revenue scenarios based on current pipeline and proven execution capacity.
Conservative
1 international operation + 1 selection + Coritiba (monthly consulting)
Realistic
2 international operations + 3 selections + Coritiba + new client
Optimistic
4 international operations + 5 selections + Coritiba + new client
"Even in the conservative scenario, RAM maintains robust net profitability (~37%) with few contracts."
Strategic Reading
Robust net profitability (~37%) with few contracts
Net profit above R$ 3M and scale jump vs. history
International scale potential with net margin above 30% and consolidated presence in clubs and selections
"This is not an investment in validation — it is an investment in scale."
Aporte Estratégico: R$ 2M por 20%
Valuation pré-money R$ 8M | pós-money R$ 10M — um ponto de partida justo, assinável e defensável.
R$ 2.000.000 por 20% — rodada para escalar operação + tecnologia
Investment buys speed with discipline: on-site operation + governance and data tech layer.
The Math is Simple
Transparência total: sem caixa-preta, sem conta escondida.
Como o Aporte Financia a Operação
A matemática do burn rate: 12 meses de operação estruturada
Burn Rate Mensal
RH + OPERACIONAL
R$ 600.000
COMPOSIÇÃO
HR: R$ 385.000
Operational: R$ 215.000
Duração do Plano
PERÍODO
12 months
FASES
M0-M3: Construção
M4-M6: Pilotos
M7-M12: Escala
Cobertura do Aporte
BURN TOTAL 12M
R$ 7.200.000
APORTE
R$ 10.000.000
Margin: R$ 2.800.000 (39%)
The funding of R$ 2 million finances 12 months of controlled operations (R$ 600k/month = R$ 7.2M), leaving a margin of R$ 2.8M (39%) for contingencies, commercial acceleration or runway extension. This is the starting point to achieve operational profitability.
Por que esse deal é bom (dos dois lados)
Para o investidor
- Entry at R$ 10M post-money valuation with scaling thesis
- Exposure to recurring revenue + efficiency gains (savings)
- Consolidation of international pipeline and operational governance
Para a RAM
- Raises necessary capital to execute 12 months with focus
- Maintains control and optionality (healthy dilution)
- Accelerates product/AI + network and city expansion
"20% is the balance between capital for scale and preservation of control for execution."
Para onde vão os R$ 2M
Produto & Plataforma
Dashboards, governança, comparabilidade, automações
Rede & Operação
Homologação, playbooks, redundância por cidade
Comercial & Conta Premium
Aquisição, CS, gerente de conta, expansão
Compliance & Financeiro
Contratos, trilha de auditoria, controles
"Investment focused on scale: less improvisation, more predictability."
Clareza antes de assinar
Define if there will be options pool (ESOP) and if pre or post-investment
Define targets and monthly reporting (revenue, margin, OTIF, NPS, savings)
Simple governance: execution monitoring and capital usage
"Governance + predictability + scale — the investment RAM needed to become a global reference."
Changing Concepts of Sports Service
International experience and presence in the world's largest sporting events, bringing to your team the most modern and efficient in football operations.
EventsPresence at the World's Biggest Sports Stages
Confederations Cup
Brazil
FIFA World Cup
Brazil
Paralympic Games
Rio
Olympic Games
Rio
Copa América
Brazil
FIFA U-17 World Cup
BrazilServicesComplete Solutions for Your Team
Air Transport
Charter, tickets, customs, immigration, helicopter
Ground Transport
Delegation, equipment, custom fleet, luxury vehicles
Accommodation
Dedicated team, exclusive spaces, chef/nutritionist integration
Security
Private escort, privacy, dedicated security
Medical Services
Health protocols, clinics, reference hospitals, ambulances
Performance
Training centers, sports fields, gyms
How We Work
ContactTeam and Contact
"Advancing boldly where others fear to go"
Documento confidencial — uso exclusivo para potenciais investidores